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JW Bookings Essential

Professional online booking.
FREE for 30 days.

Built for small and local appointment-based businesses—including salons, barbers, groomers, garages, trades and therapists—with £0 upfront and no card or bank details required to start. If you continue after the trial, Essential is £15 a month, plus the applicable setup fee.

FREE 30-DAY ESSENTIAL TRIAL

Try Essential with your own business before you decide.

  • FREE for 30 days
  • £0 upfront
  • No card or bank details required
  • No obligation to continue after the trial

If you continue: £30 promotional setup + £15 a month (normally £80 setup).

Apply with your services and availability. Jonathan reviews and prepares each trial before Day 1 is explicitly started.

Start Your FREE 30-Day Trial
FOR LOCAL SERVICE BUSINESSES

Take bookings online and keep control of the working day.

Customers can book through one clear link, while you manage services, availability, telephone bookings, blocked time and holidays.

Request a demonstration →
ESSENTIAL INCLUDES

The everyday booking tools a small business needs.

Essential uses the standard JW Bookings presentation and keeps advanced modules and optional bolt-ons out of the way.

  • One business and one bookable calendar
  • Standard JW Bookings customer page
  • Services, prices and appointment durations
  • Working hours, blocked time and holidays
  • Online, telephone and walk-in bookings
  • Customer information and booking history
  • Email confirmations and reminders
  • 100 transactional WhatsApp notifications each month when WhatsApp is configured and activated
  • Basic owner administration
CURRENT OFFERS

Choose the right level of setup.

The promotional setup prices are separate offers; they do not replace the normal prices. Every current option is £15/month if you continue.

STANDARD PRODUCT

Essential Standard

£80 setup+ £15/month

One business, one bookable calendar and the standard JW Bookings presentation.

  • Professional shareable booking link
  • Online and manual bookings
  • Services, availability and reminders
Discuss Essential →
MORE PERSONALISED PRESENTATION

JW Bookings Branded

£159 setup+ £15/month

Uses supported customer logo, colours and business identity within the JW Bookings presentation.

  • Customer-supplied logo and colours
  • Branded booking-page presentation
  • Essential automated trial not included
Discuss Branded →
LIMITED LAUNCH OFFER

Try JW Bookings Essential FREE for 30 days.

£0 upfront · No card or bank details required · No obligation to continue after the trial.

If you continue, choose one of the clear launch offers below. There is no artificial countdown or unverified expiry date.

ESSENTIAL PROMOTIONAL
£30 setup+ £15/month

Normally £80 setup. The standard JW Bookings presentation, one business and one bookable calendar.

Start Your FREE 30-Day Trial
BRANDED PROMOTIONAL
£80 setup+ £15/month

Normally £159 setup. Supported logo, colours and business identity. Branded does not use the automated Essential trial journey.

Discuss Branded
OPTIONAL MONTHLY BOLT-ON

One diary or resource is included.

Each additional staff diary, appointment diary or resource is £5 per month. For example, a salon can add a staff diary and an MOT centre can add an MOT bay diary. You only pay for additional units you choose.

OPTIONAL WHATSAPP NOTIFICATIONS

Booking updates through WhatsApp—with a firm monthly limit.

Email remains available separately. WhatsApp is only used when it is configured, the customer chooses it and the relevant booking contact opts in. Messages are sent by JW Business Digital on behalf of the booked business.

FREE ESSENTIAL TRIAL

Optional WhatsApp Trial Pack

£7.50one-off

Up to 300 transactional WhatsApp notifications during the 30-day trial.

  • Entirely optional—the Essential trial remains free
  • No subscription or automatic renewal
  • No overage charge
  • Payment is arranged only after application review and setup
PAID ESSENTIAL

Choose the total allowance you need

100included each month
  • 300 total — +£5/month
  • 750 total — +£12.50/month
  • 1,500 total — +£25/month
  • 3,000 total — +£50/month

Warnings are provided at 80%, 90% and 100%. The hard limit stops further WhatsApp notifications; email can continue. There is no automatic overage.

ESSENTIAL OR BRANDED

The same core booking tools, with a different presentation.

Essential uses the standard JW Bookings presentation. Branded adds the supported customer logo, colours, business identity and booking-page styling. Additional diaries or resources are £5 per month each; bespoke workflows, integrations and advanced modules remain quoted separately.

TRY BEFORE YOU CHOOSE

Be the customer. Then take the owner’s seat.

Explore a safe Essential demonstration or a branded booking example. Demo activity creates no real bookings, payments or messages.

NEXT STEP

Start your FREE 30-day JW Bookings Essential trial.

£0 upfront · No card or bank details required. If you continue: £30 promotional setup + £15 a month (normally £80 setup). Day 1 begins only after review, setup and explicit activation.

Start Your FREE 30-Day Trial ↗