Essential Standard
One business, one bookable calendar and the standard JW Bookings presentation.
- Professional shareable booking link
- Online and manual bookings
- Services, availability and reminders
Built for small and local appointment-based businesses—including salons, barbers, groomers, garages, trades and therapists—with £0 upfront and no card or bank details required to start. If you continue after the trial, Essential is £15 a month, plus the applicable setup fee.
If you continue: £30 promotional setup + £15 a month (normally £80 setup).
Apply with your services and availability. Jonathan reviews and prepares each trial before Day 1 is explicitly started.
Customers can book through one clear link, while you manage services, availability, telephone bookings, blocked time and holidays.
Request a demonstration →Essential uses the standard JW Bookings presentation and keeps advanced modules and optional bolt-ons out of the way.
The promotional setup prices are separate offers; they do not replace the normal prices. Every current option is £15/month if you continue.
One business, one bookable calendar and the standard JW Bookings presentation.
Uses supported customer logo, colours and business identity within the JW Bookings presentation.
£0 upfront · No card or bank details required · No obligation to continue after the trial.
If you continue, choose one of the clear launch offers below. There is no artificial countdown or unverified expiry date.
Normally £80 setup. The standard JW Bookings presentation, one business and one bookable calendar.
Start Your FREE 30-Day TrialNormally £159 setup. Supported logo, colours and business identity. Branded does not use the automated Essential trial journey.
Discuss BrandedEach additional staff diary, appointment diary or resource is £5 per month. For example, a salon can add a staff diary and an MOT centre can add an MOT bay diary. You only pay for additional units you choose.
Email remains available separately. WhatsApp is only used when it is configured, the customer chooses it and the relevant booking contact opts in. Messages are sent by JW Business Digital on behalf of the booked business.
Up to 300 transactional WhatsApp notifications during the 30-day trial.
Warnings are provided at 80%, 90% and 100%. The hard limit stops further WhatsApp notifications; email can continue. There is no automatic overage.
Essential uses the standard JW Bookings presentation. Branded adds the supported customer logo, colours, business identity and booking-page styling. Additional diaries or resources are £5 per month each; bespoke workflows, integrations and advanced modules remain quoted separately.
Explore a safe Essential demonstration or a branded booking example. Demo activity creates no real bookings, payments or messages.
£0 upfront · No card or bank details required. If you continue: £30 promotional setup + £15 a month (normally £80 setup). Day 1 begins only after review, setup and explicit activation.
Start Your FREE 30-Day Trial ↗